Gerry McGovern cuts to the chase and focuses on what is important to users. We all talk about seeing the world form the users perspective and being user centric in our design philosophy, but it is all too easy to slip. The bread and butter of the internet is linking, but so often sites do not approach it with enough thought. We fall into conventions without knowing if they are useful or meaningful to the audience. These can come from the organisational view of the world or the brand approach, but does it help the audience.
Great stuff, read Tips for writing great links, by Gerry McGovern